open the newsletter or not based on the subject and preheader - assign the task to a copywriter who knows how to grab attention in a couple of lines. How to Write Quality Email Newsletter Copy: 17 Steps How to Write Quality Email Newsletter Copy: 17 Steps To ensure that the subject and preheader do not end up on different devices, they should be short - approximately 50 characters each.

 Most people respond to certain triggers

 but you shouldn't get carried away with them Germany Email Database in your copy. If the reader feels manipulated, their loyalty to the store or brand will decrease. How to Effectively Use Advertising Triggers in Email Newsletters How to Effectively Use Advertising Triggers in Email Newsletters Ozon comes with a trigger for lost profits, and Ile de Beaute - "treat yourself" Ozon comes with a trigger for lost profits, and Ile de Beaute - "treat yourself" Different customers like different products, so use segmentation.

 Group your subscribers according to

certain characteristics and offer them potentially interesting products and services. For example, divide your audience into groups by geographic location: gardening tools are more suitable for summer residents and residents of provincial cities with a private sector. How Audience Segmentation and CJM Help Build Effective Communication with Clients How Audience Segmentation and CJM Help Build Effective Communication with Clients Or by gender: for example, household goods will appeal more to women than to men.

 Therefore, it is important to study

your audience and segment it. The better you know your potential buyers, the more offers you can make for them and the more sales your store will have. Design. Here it remains to create the layout of images and buttons so that they are displayed correctly. The Purchase Email Leads most convenient way to do this is in the block editor: it already has templates for many popular scenarios. Don't forget to insert links into buttons so that customers get to the desired product.

 Don't forget to insert links into buttons so that customers get to the desired product. Now that the concept of the letter is ready, it remains to choose a platform for delivery. Next, we will show you how to set up an email newsletter using Sendsay as an example. There are CDPs that collect all user information into a single database. And they can also customize personalized mailings based on subscribers' interests. One of these is Sendsay, a marketing platform for automating business and customer communications.